TESTIMONIALS
A Brand of Its Own
While it started as a line under Nike, the Jordan Brand became its own independent sub-brand in 1997. This allowed the brand to expand beyond basketball, eventually partnering with athletes in football, baseball, and even global soccer giants like Paris Saint-Germain (PSG).
The Jordan Brand was a pioneer in bridging the gap between performance sportswear and high-end fashion. Today, the Air Jordan 1 is considered a staple in luxury streetwear, appearing on runways and in high-profile collaborations with brands like Dior and Off-White.
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