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The World’s Most Recognized Swoosh
Every Nike product is engineered in world-class sports labs, where experts test cushioning, stability, and energy return to deliver peak performance for athletes and everyday wearers.
The Darkest Origin of the Most Iconic Slogan in Sports
This world-famous slogan was introduced in 1988. It was inspired by the final words of a death row inmate, Gary Gilmore, who said "Let’s do it" before his execution.


Every Nike product is engineered in world-class sports labs, where experts test cushioning, stability, and energy return to deliver peak performance for athletes and everyday wearers.
The World’s Most Recognized Swoosh

This world-famous slogan was introduced in 1988. It was inspired by the final words of a death row inmate, Gary Gilmore, who said "Let’s do it" before his execution.
The Darkest Origin of the Most Iconic Slogan in Sports

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